Abercrombie & Fitch

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Find the Southern California locations of “abercrombie” stores, and discover the merchandise you’ll find there!
Picture of Abercrombie Kids store, which features clothing for tweens Abercrombie Kids is the ‘tween age line of Abercrombie & Fitch clothing. Store signs (and clothing appliques) spell the name “Abercrombie” with an UNcapitalized “a” (eg. “abercrombie”) to serve as a logo for this A & F line of children’s fashion.

Abercrombie Kids, just like the adult Abercrombie & Fitch lines, places an emphasis on using high quality materials and construction methods. Extra touches withing the garments include both comfort and styling details such as: the use of soft, sueded cotton fabrics; neck taping for less chaffing; Moose Embroidered designs (or “abercrombie” decals/embroidery), interior mounted labels…no tags to hang out or cause irritation.

Styles tend to emphasize long-term fashion trends rather than up-to-the-minute fads. Natural fibers, most notably cotton, are emphasized. Products tend to hold their shape and keep looking fresh…with the exception of some products which are MEANT to fade. These facts are something for parents to consider, especially if they have several sons/daughters to clothe. The initial higher price of the Abercrombie Kids clothing (compared to discount brands) can be made up through the extra-long life of these garments. And, if you can bag a sale…so much the better for your savings!

Abercrombie Fitch is negotiating to open its first Irish outlet in the former Habitat shop on College Green, D2.Photograph: Aidan Crawley

JACK FAGAN

Fashion retailer Abercrombie & Fitch is opening one of its junior brand Hollister shops in Dundrum and planning to launch an A&F shop in the former Habitat store in the city centre

THE DECISION by the American fashion retailer Hollister to open a large store at Dundrum Town Centre comes as its parent brand Abercrombie & Fitch (A&F), is in advanced negotiations to launch its first Irish outlet directly opposite the Bank of Ireland on College Green in Dublin 2.

A&F has targeted the former Habitat building because of its prime location and its spacious floorplates. It has a retail floor area of 1,021sq m (10,990sq ft) over three floors and two other levels for offices and storage.

A store of this size near the bottom of Grafton Street could be expected to attract a rent of around €750,000 per annum.

The opening of an Abercrombie store at College Green would provide a much-needed boost for Grafton Street which has attracted a rash of unfavourable publicity over the past two years because many of its shops are over-rented and others are difficult to let due to a fall off in consumer spending.

If, as expected, the top-end American trader settles for College Green, it will be seen as a major coup for the city centre at a time when suburban shopping centres such as Dundrum and Blanchardstown have been attracting an increasing number of young shoppers primarily interested in fashion and lifestyle products.

Last Saturday another major US trader, Forever 21, opened its first European store at the Jervis Centre off Mary Street.

The extensive new outlet was mobbed over the weekend and, according to Larry Brennan, retail specialist with Savills, the arrival of Forever 21 could mark a turning point in trading patterns in the Henry/Mary Street area.

Businessman Paddy McKillen, the main shareholder in the Jervis Centre, is also a key investor in Clarendon Properties, owner of the former Habitat store, which has frontage onto Suffolk Street as well as College Green.

The area fronting on to Suffolk Street is occupied by fashion trader Cult which recently rented an extra 1,858sq m (2,000sq ft) to bring its overall floor area up to 1,300sq m (13,993sq ft). Savills is the letting agent for both the Jervis Centre and the former Bank of Ireland building at College Green

Abercrombie & Fitch specialises in “near luxury” casual wear for consumers aged between 18 and 22. It has for years used high grade materials and its prices are recognised as the highest in the youth clothing industry.

The company has 300 stores in the United States and has been expanding rapidly throughout the world.

The decision by A&F’s cheaper brand subsidiary Hollister to open its first Irish store at Dundrum next summer “confirms Dundrum’s position as the leading Irish shopping centre” according to Dominic Deeny of Chartered Land, one of the owners.

Hollister caters primarily for teenagers aged 14 to 18 and its prices are lower than its parent brand

Hollister is likely to be paying a rent of around €750,000 as well as 10 per cent of its turnover for the new store, which will extend to 814.4sq m (8,766sq ft).

The owners of Dundrum say that visitors to the shopping centre have continued to climb even through the recession of the last two years and exceeded 18 million in the past 12 months.

Hollister was founded in 2000 and now has over 500 stores worldwide. The first European outlet started trading in London in 2008. It plans to open a further 30 shops in the UK and possibly 200 more outlets across Europe.

Bannon and Savills are joint letting agents for Dundrum.

Casual wear brand from the United States abercrombie and fitch in Ginza, Tokyo, Japan out of its first Asian store. When opened at 11 o’clock, when the door of the new flagship store has about a thousand people in line waiting to enter the. New store occupies 10,000 square feet, address, close to the PRADA and Salvatore Ferragamo store. Companies consider the use of at least 4 years in-depth Japanese market. Ginza store Abercrombie & Fitch may be the largest ever built takes one of the flagship stores, flagship store in London compared to higher construction costs of 1800-2000 million.

The company spokesman said the opening of the Tokyo store Abercrombie & Fitch’s global expansion plans in terms of a very important step. Ginza shop is the company’s first store in Asia, the company plans to open next year in Fukuoka, Japan, the second Asian restaurant. But the spokeswoman did not disclose more store opening program. However, cooperation with the company’s real estate consulting firm Prod Co. Ltd, said Abercrombie & Fitch is Tokyo’s Shinjuku, Omotesando area landfills to find the right address.

According to abercrombie and fitch Company reported its first flagship store in Asia has created the company in the history of the first day sales record. The store is located in Tokyo’s Ginza district, is following in New York in 2005, 2007, in London and in October of this year in Milan after a successful flagship store to open another one store. The company believes that the success of Ginza store opened in the company’s international expansion strategy is another example.

If you are in the 20 and under crowd, Abercrombie & Fitch is probably your go-to clothing store.  The store lures you in with its loud music, beautiful sales people, scantly clad mannequins and trendy fashions. As you walk by the store it is hard to miss the strong smell of fragrance wafting out the doors.  I have to admit, I like going in the store; I like the loud music and I like the clothes-but the smell is enough to make me want to hightail it out of there.

A&F has quite a reputation; accusations of discriminatory hiring practices and the use of ripped, naked models in advertising campaigns geared towards children and young adults.  Now they are adding “potentially poisoning employees and customers” to their growing list of reputation busters.

Turns out A&F is spraying its fragrance “Fierce” inside and outside its stores. Not only do they ask employees to spray the fragrance in and around the store, but they instruct them to wear it when they are working.  According to a new study by Campaign for Safe Cosmetics, A&F Fierce contains 11 secret chemicals not listed on the label, some of which are linked to asthma, allergies and sex hormone disruption.

Now the 20 and under crowd is outraged and ready to do something about it. Teens Turning Green is a national organization of youth transforming the world by working to eliminate toxic exposures that threaten our health and the environment. They are calling on A&F to stop spraying its fragrance.

As part of a joint effort, The Campaign for Safe Cosmetics sent a letter to the CEO of  A&F asking them to immediately stop this practice of spraying its stores and clothes with fragrance and, in the longer term, to reformulate its fragrances to remove hazardous chemicals and fully disclose all of the ingredients. A protest was held in front of A&F in San Francisco’s Westfield Mall on Tuesday, September 28, 2010.

WHAT YOU CAN DO?

1. Sign the online petition to stop the spray.
2. The Campaign for Safe Cosmetics has launched a social media blitz on Twitter and Facebook Wednesday to Friday (September 29 to October 1), demanding that A&F stop spraying. You can post a stop-the-spray message on the A&F’s  Facebook page and spread the word on Twitter. FYI-you have to “like” them on Facebook before you can comment.
3. For more information on hidden chemicals in popular fragrances, refer back to the Campaigns Not so Sexy Report, and check out Teens Turning Green’s tips and materials for on-the-ground actions at A&F stores.
4. Don’t buy it.

At Abercrombie and Fitch’s (ANF) flagship store in New York City, time seems to be standing still.

Outside, there is a black velvet rope and, often as not, a line stretching down the sidewalk. One-by-one, customers (many of them foreign tourists) pass through a doorway that is flanked by topless male models, their tastefully-tousled hair and rippling abs suggesting a teeny-bopper’s vision of Chippendale’s or Studio 54. Inside, low light and throbbing music fight for airspace with the fruity-floral scent of cologne and the tang of teenage pheromones.

It may not be the ideal environment for picking out clothes, but Abercrombie is about more than henleys and polos, khakis and t-shirts. It’s about a philosophy, a lifestyle, and, perhaps, a little bit of eugenics.

But the buzz surrounding the company’s flagship store in New York is not indicative of what can be found at the Abercrombie & Fitch stores in malls across America. While the A&F ethos ruled the American retail landscape for much of the past decade, its idealized version of perpetual youth has worn thin among cash-strapped consumers, threatening the company’s sales, stock price, and future prospects.

Cool Kids in the Crosshairs

Abercrombie president Michael S. Jeffries is unapologetic about his ideal consumer. In an interview with Salon.com, he described his audience: “Candidly, we go after the cool kids … A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”

But being cool comes with a price, and Abercrombie’s clothes cost about twice as much as those of competitor American Eagle (AEO). Over the past two years, this has become a big problem for A&F, which has refused to follow in the footsteps of its competitors and adjust its business model and product line to accommodate more conservative consumer spending. Since 2008, even high-end companies like Nordstrom (JWN), Coach (COH) and Barney’s have started to offer steep discounts, developing cheaper product lines, and opening outlet stores. But while other luxury retailers have desperately moved to become more profitable, Abercrombie took the road less traveled: Refusing to lower prices or accommodate strapped consumers. Abercrombie, it seemed, became the store that wouldn’t bend.

Slowing the Slowdown

Fast forward a year, and Abercrombie is in trouble. Between 2008 and 2009, same-store sales dropped by 30% as inventory built up and customers to cheaper competitors like Aeropostale (ARO), Gap (GPS) and American Eagle. Finally, facing plunging profits and tumbling share price, Abercrombie blinked and began seriously discounting its clothes. In June 2009, the company shuttered Ruehl, its post-collegiate clothing brand. This year, Abercrombie took the next step, announcing plans to close 110 U.S. stores by the end of 2011.

Such moves have stopped the bleeding: same-store sales are up 5% over last year, and some analysts have placed Abercrombie stock on their buy lists. However, deep discounts have cut into the retailer’s profit margin. Plus, the company’s inventory is still up 47% over last year — a worrisome development that caused the company’s share price to drop 14% over the past three months.

Bad Press and Bloodsuckers

Although Abercrombie’s bottom line is still hurting, the throbbing beat of the Abercrombie look continues to soldier on. Yet even style — the store’s stock in trade — comes with its own set of worries. In September 2009, a Muslim teen in Tulsa, Oklahoma sued the chain for refusing to hire her because of her hijab, a ritual headscarf that she wore; she was later joined by another Muslim woman, California’s Hani Khan, who was fired for wearing a hijab. In 2007, LaKettra Bennett, a Pentecostal woman in St. Louis, sued the company for firing her over her refusal to wear short skirts, while Britain’s Riam Dean claimed that she was “banished to the back room” because her prosthetic arm didn’t fit the company’s strict dress code.

And if these public relations nightmares aren’t enough to keep Abercrombie’s executives up at night, the company’s bedbug problem seems custom-made to create more than a few terrors. In July, the company closed its flagship Hollister store in New York City after employees repeatedly complained about a bedbug infestation. Later that month, the chain also shuttered one of its Abercrombie stores in the city for the same reason. Bedbugs only breed and feed after dark, but the company’s low light apparently convinced the bloodsuckers that it is always party time at Abercrombie and Fitch.

Now, let’s see if customers agree.